Madeleine Jonsson, born 1992 in Nyköping. Graduating in design at HDK in Gothenburg. She works mostly with illustration and graphic design, but is also interested in product design. In her projects, Madeleine prefers to work for educational purposes and often with feminism as a starting point.

Sara Karlsson, born 1992 in Nyköping and studies design at HDK in Gothenburg. She works versatile and often with conceptual design and design and has a great interest in color, material and space.

Josephine Aspenrot, born 1989 in Gothenburg. The interest in architecture and design has been around since childhood. She studies furniture design focusing on wood at HDK Steneby. "With inspiration from the Nordic nature and curiosity of contrasts, I want to develop designs that raise interest".

Madeleine, Sara and Josephine studied Interior Design at the Art College in Gothenburg, and this was where the first prototype of the Zig Zag Lounge was designed.