Madeleine Jonsson (b. 1992, Nyköping) is a design graduate from HDK Gothenburg, specializing in illustration and graphic design with a focus on educational and feminist themes. Sara Karlsson, also born in 1992 in Nyköping, is known for her versatile approach to design, emphasizing color, material, and space. Josephine Aspenrot (b. 1989, Gothenburg) studies wood-based furniture design at HDK Steneby, inspired by Nordic nature and contrasts. The three collaborated on the Zig Zag Lounge prototype while studying Interior Design at the Art College in Gothenburg.